POMADE
$21.00
Victory Barber & Brand
SUPER-DRY
$23.00
A gravity-defying texture paste with a woodsy fragrance and an extra-dry finish. Ideal for creating perfectly disheveled hairstyles that look effortlessly cool.
Watch The Video
Result
Medium hold / Matte finish
Formulation
Revolutionary oil-free formula that feels weightless and stays matte.
How To Use
Layer it on and re-apply Super-Dry for added texture and control without the extra weight.
For optimal results, work a fingerful between your palms until soft, apply to blow-dried hair.
Smells Like
A log cabin
Customer Reviews
Based on 149 reviews
87%
(130)
9%
(14)
3%
(4)
0%
(0)
1%
(1)
S
I received an email to review the product I ordered 28 days ago however I have not received it yet. The product was listed in stock prior to placing order.
J
Much better than my other holding creams-Kevin Murphy and American Crew. Takes a minute to warm up and learn to use it. Matte finish looks great. There is no stickiness and the hold is good.
Also tried WASH and it is the very best product out there for daily hair washing. Overall I am very pleased that I found Victory Barber Brand!!
R
This product is by far the best grooming product i have ever used. It is not heavy or oily; very dry light and yet if used more heavily on windy days it has surprising hold for a product so light. Even the mild fragrance is pleasing. My only improvement would be better packaging as the threads of the metal can are shallow and can be irritating when in a hurry.
E
I have super straight hair and a beard that’s as unruly as school kids with a substitute teacher. Saw one of Matty Conrad’s videos and gave Super Dry a try only to be temporarily denied! Super Dry was out of stock. Entered my email so I’d be notified when it was in stock and the next day I was able to order it. Thanks to Super Dry my beard has the control of a fighter pilot.
M
Typically love this product, but seems like the formula changed from 12-18 months ago. It’s more viscous and feels more slick in my hair. It also arrived very soft and in two pieces. Shame to see a great product fall off.
Frequently Asked Questions
What is Super-Dry hair paste?
Victory Brand Super-Dry is an oil-free texture paste with a matte finish and a medium hold. It creates more natural-feeling separation in the hair while still providing strong control and maintaining volume.
When should I use Super-Dry hair paste?
Use Super-Dry in any hair type to create effortless-looking texture in the hair or to create added volume and control to a blow-dry. It’s an ideal choice for people who want to style their hair with a more natural or matte finish. Don’t want to look all day like you just got out of the shower? Victory Brand Super-Dry is made for you.
How do I apply Super-Dry hair paste?
Apply a fingerful of Victory Brand Super-Dry to blow-dried hair using your fingertips to create a highly texturized look.
To create additional volume and a natural finish, apply a small amount of Super-Dry to damp hair and blow-dry it in using a vent brush, round brush or even just your fingertips.
Problem & Solution
Most hair pastes contain oils that can quickly weigh the hair down and build up over time. Victory Brand Super-Dry has an oil-free formulation that maintains volume and texture all day long without weighing the hair down.
Super-Dry is ideal for fine hair! While sticky, oily pastes tend to clump fine hairs together, making the hair look even finer, the ultra matte finish of Victory Brand Super-Dry provides a slight thickening effect and helps control fine hair without making it look finer.
Is it water-soluble?
Victory Brand Super-Dry is a carnauba-based, oil-free formula. While it is not 100% percent water-soluble, it is incredibly easy to remove and does not weigh the hair down due to build-up.
Will it weigh my hair down?
Because of Victory Brand Super-Dry’s revolutionary oil-free formula, it will never weigh your hair down and is ideal for creating additional volume!
Can I use it in fine hair?
Victory Brand Super-Dry is the IDEAL product for fine hair as it doesn’t clump the hair together (which could make it appear even finer)! It is super concentrated, which means a little goes a long way.
Is it very sticky?
Because it doesn’t contain oil, Victory Brand Super-Dry feels soft and creamy when it is rubbed between the palms. This makes it easy to apply and leaves the hair touchable, not sticky.
Should I apply this wet or dry?
BOTH! Apply Victory Brand Super-Dry to dry hair to create a true matte effect with a big amount of hold and separation, or apply it to damp hair and blow-dry it in for a truly natural look. It’s great on curly hair, too—work it into curls and let them air-dry for a fantastic, frizz-free finish.