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MEN’S CUTTING: 3 TECHNIQUES FOR BETTER BLENDS

MEN’S CUTTING: 3 TECHNIQUES FOR BETTER BLENDS

Are you looking to expand your service menu to include more men’s cuts but are intimidated by barbering techniques? For The BTC Show Online, we had some of the industry’s best barbers share some must-know tip and techniques to use on every client from fades to classic styles. 

We can’t share it all—so we are teasing three blending techniques you can use on any male client.

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4 MERCHANDISING TIPS FOR BOOSTING RETAIL REVENUE

4 MERCHANDISING TIPS FOR BOOSTING RETAIL REVENUE

Looking for ways to supplement the extra revenue you’d normally get from double booking and longer appointment times? Look no further than your retail shelves! Ready to learn more? We tapped Victory Barber & Brand™ Founder Matty Conrad to share his tips for successfully reworking your retail space and how to get clients comfortable with choosing the right products. Scroll down for some serious retail therapy. 
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Matty Conrad Shares What Victory Barber & Brand™ Is Doing To Keep Staff & Clients Safe

Matty Conrad Shares What Victory Barber & Brand™ Is Doing To Keep Staff & Clients Safe

As salons and barbershops are reopening, many shop owners face new health and safety concerns from their staff and clients, as well as mounting overhead costs for how to pay for it all. That’s why Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) spoke with BTC’s Editorial Director Lauren Rees to explain how he’s handling Canada’s sanitation and PPE guidelines for his four Vancouver-area barbershops and how to use retail to keep your revenue up. 
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Fashionmagazine.com Feature - Here’s How to Grow and Maintain a Beard the Right Way

Fashionmagazine.com Feature - Here’s How to Grow and Maintain a Beard the Right Way

Matty Conrad was recently featured on fashionmagazine.com. Whether you’re growing your facial hair out for the first time or refreshing the look of existing face follicles, there are certain steps that separate an awesome beard from a shaggy and unruly-looking one. Here, Matty Conrad, award-winning barber and founder of B.C. -based Victory Barber & Brand, lays down some key ground rules for how to grow a beard, and maintain it, that are worth following at home.

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HOW HAIRSTYLISTS CAN EARN 50% COMMISSION RIGHT NOW

HOW HAIRSTYLISTS CAN EARN 50% COMMISSION RIGHT NOW

With coronavirus concerns forcing salons and barbershops to close, Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) knew he had to do something. That’s why Matty started an affiliate program for salons and shops to sell product to clients via the Victory Barber & Brand™ website—and earn 50% commission.
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In the Shop: Victory Barber & Brand, British Columbia, Canada

In the Shop: Victory Barber & Brand, British Columbia, Canada

It wouldn’t be an understatement to call Matty Conrad, owner of Victory Barber & Brand, superhuman—he really does do just about everything. He has four barbershops in the Vancouver, British Columbia area. He is continually educating (he’s booked every weekend through the end of October). He created a range of barbershop products, including a cutting cape and aprons. And he manufactures his own line of styling products. In fact, while I interviewed him, he was literally mixing a new batch of Beard Oil. Talk about a multitasker.
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