Let’s be real for a sec: The average guy typically struggles in the styling department. And if your client is looking more confused after he leaves your chair, it probably means your teaching could use some tweaking. To help, Barber and Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) is sharing client-friendly terms to help you explain the dos and don’ts of grooming to clients.

Learn easier ways for explaining beard anatomy, a show and tell approach to applying products and of course—helping guys with the dreaded blow-dry. 

Are you looking to expand your service menu to include more men’s cuts but are intimidated by barbering techniques? For The BTC Show Online, we had some of the industry’s best barbers share some must-know tip and techniques to use on every client from fades to classic styles. 

We can’t share it all—so we are teasing three blending techniques you can use on any male client.

Matty Conrad was recently featured on fashionmagazine.com. Whether you’re growing your facial hair out for the first time or refreshing the look of existing face follicles, there are certain steps that separate an awesome beard from a shaggy and unruly-looking one. Here, Matty Conrad, award-winning barber and founder of B.C. -based Victory Barber & Brand, lays down some key ground rules for how to grow a beard, and maintain it, that are worth following at home.

Matty Conrad was recently featured on menshealth.com. What separates a good beard from a great beard, like EfronBeard™ is the shape: it should accentuate the jawline and make it look more square. Whether you’re growing it for the first time or want to refresh existing face follicles, we asked Conrad to lay the guidelines.