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Victory Barber & Brand



Note: Stockist Cases are now sold in denominations of 6 or 12. We are no longer carrying Stockist single units.

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Strong hold / Natural finish

What Is Claymore

A truly exceptional styling clay that is extra tough and gritty. A strong hold and a natural finish creates a semi-matte texture that leaves hair looking rough and ready.


Contains a precise blend of naturally occurring kaolin & bentonite clays that actually absorb excess oils.

How To Use

For maximum texture, work a fingerfull between your palms until soft and apply to  blow-dried hair using your fingertips to create a strong separation.

Smells Like

Clean laundry


Beeswax/Cera Alba/Cire d'abeille

Kaolin Petrolatum

Aqua (water/eau)

Ethylhexyl Stearate

Hydrogenated Castor Oil

VP/VA Copolymer Bentonite


Ricinus Communis (Castor) Seed Oil

PEG-7 Glyceryl Coocoate


PEG_10 Sunflower Glycerides


Propelyne Glycol,

Butylene Glycol




Ethylhexlglycerin Hexyl Cinnamal





Customer Reviews

Based on 82 reviews
2 Sharp Rob
Overpowering Scent

It does hold good, no doubt about that. Just not sure why anyone would want their beard to smell like laundry detergent. The smell is overpowering and it irritates my sinuses and eyes. I talked to the company about it, they were unconcerned and offered no help.

Nick Bryson (Clinton, US)
Smells great!

Currently wearing it right now. Not greasy and I love the matte. Hold is strong especially if you're one to style a mustache! Girlfriend thinks it smells good as well!

Doug Sprong (Meadville, US)
Nothing holds better!

My facial grows one direction from my left sideburn under my chin and up the right side. So as I let my beard grow out it becomes hard to tame the hair on the right side. I’ve struggled for years. But Claymore did it. Just a little scoop and everything lays where I want it to.
Love the rustic scent as well.

Daniel Kocurek (Copenhagen, DK)

The best clay I've used, and I've used nearly every option in North America, and in Europe. Great control, texture, and it smells wonderful.

J. (Las Vegas, US)
Amazing product!

I’ve tried different waxes and balms from many different companies all the famous beard ones and they don’t smell or have the hold like victory does. If I’m using a balm or a wax I just rather apply this product 10/10x it smells manly and aromatic and I can apply this before work and still come home to a styled beard the way I styled in the morning

Frequently Asked Questions

What is hair clay?

Victory Claymore is a sticky, beeswax-based clay that is used for creating heavy separation, super strong control, chunky textures and a semi-matte finish in the hair. It operates best in shorter hair styles on thick- and medium-textured hair, but with our proprietary blend of natural clays, a small amount can also work magic in finer hair.

When should I use hair clay

You can use Claymore in any hair type to create hairstyles that require super strong control or chunky defined textures. It is ideal for shorter styles to maximize the texture and amp up the attitude.

How do I apply hair clay?

For maximum benefit and texture, Victory Brand Claymore should be applied to dry hair. Blow-dry the hair to maximize the volume and texture. Take a fingerful of Victory Brand Claymore and work it between the palms until it's soft and spreadable. Apply to the hair using your fingertips to create a chunky, separated texture.

Problem & Solution

Most clays contain petroleum, which builds up in the hair and is difficult to remove. Victory Brand Claymore is a natural beeswax base that is easily washed from the hair and does not require abrasive cleansers or hours of scrubbing to remove.

Many clay products break down over the day due to natural oils from the scalp. Victory Brand Claymore has a proprietary clay blend that actually ABSORBS natural oils, keeping the hair workable and the product preforming all day long.

Can I use it in fine hair?

YES! Victory Brand Claymore is amazing in fine hair! Its proprietary clay blend helps keep it extra-dry, which helps keep fine hair looking full and reduces the chance of the hair looking oily. A little goes a long way.

How much do I use?

That depends on your hair texture. On thick hair, use a fingerful that is roughly the size of a lima bean, for medium hair use less, and for fine hair, use only a little.

Will it weigh my hair down?

No. Victory Brand Claymore is exceptionally strong-holding and because it absorbs oil, it will not get heavier as the day goes on.

Can I comb through it?

YES. Many people have written to us to tell us how much they love it for creating classic looks that require extra hold and control.

Should I apply this wet or dry?

We recommend dry for this one.

What do you mean semi-matte?

We mean that even though it is classified as a matte finish product, it still has a slight natural sheen. This prevents the product from looking “chalky” in the hair.