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Grooming Glossary: Simple Terms For Teaching Male Clients To Style At-Home

Grooming Glossary: Simple Terms For Teaching Male Clients To Style At-Home

Let’s be real for a sec: The average guy typically struggles in the styling department. And if your client is looking more confused after he leaves your chair, it probably means your teaching could use some tweaking. To help, Barber and Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) is sharing client-friendly terms to help you explain the dos and don’ts of grooming to clients.

Learn easier ways for explaining beard anatomy, a show and tell approach to applying products and of course—helping guys with the dreaded blow-dry. 

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MEN’S CUTTING: 3 TECHNIQUES FOR BETTER BLENDS

MEN’S CUTTING: 3 TECHNIQUES FOR BETTER BLENDS

Are you looking to expand your service menu to include more men’s cuts but are intimidated by barbering techniques? For The BTC Show Online, we had some of the industry’s best barbers share some must-know tip and techniques to use on every client from fades to classic styles. 

We can’t share it all—so we are teasing three blending techniques you can use on any male client.

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4 MERCHANDISING TIPS FOR BOOSTING RETAIL REVENUE

4 MERCHANDISING TIPS FOR BOOSTING RETAIL REVENUE

Looking for ways to supplement the extra revenue you’d normally get from double booking and longer appointment times? Look no further than your retail shelves! Ready to learn more? We tapped Victory Barber & Brand™ Founder Matty Conrad to share his tips for successfully reworking your retail space and how to get clients comfortable with choosing the right products. Scroll down for some serious retail therapy. 
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