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Grooming Glossary: Simple Terms For Teaching Male Clients To Style At-Home

Grooming Glossary: Simple Terms For Teaching Male Clients To Style At-Home

Let’s be real for a sec: The average guy typically struggles in the styling department. And if your client is looking more confused after he leaves your chair, it probably means your teaching could use some tweaking. To help, Barber and Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) is sharing client-friendly terms to help you explain the dos and don’ts of grooming to clients.

Learn easier ways for explaining beard anatomy, a show and tell approach to applying products and of course—helping guys with the dreaded blow-dry. 

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MEN’S CUTTING: 3 TECHNIQUES FOR BETTER BLENDS

MEN’S CUTTING: 3 TECHNIQUES FOR BETTER BLENDS

Are you looking to expand your service menu to include more men’s cuts but are intimidated by barbering techniques? For The BTC Show Online, we had some of the industry’s best barbers share some must-know tip and techniques to use on every client from fades to classic styles. 

We can’t share it all—so we are teasing three blending techniques you can use on any male client.

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4 MERCHANDISING TIPS FOR BOOSTING RETAIL REVENUE

4 MERCHANDISING TIPS FOR BOOSTING RETAIL REVENUE

Looking for ways to supplement the extra revenue you’d normally get from double booking and longer appointment times? Look no further than your retail shelves! Ready to learn more? We tapped Victory Barber & Brand™ Founder Matty Conrad to share his tips for successfully reworking your retail space and how to get clients comfortable with choosing the right products. Scroll down for some serious retail therapy. 
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Matty Conrad Shares What Victory Barber & Brand™ Is Doing To Keep Staff & Clients Safe

Matty Conrad Shares What Victory Barber & Brand™ Is Doing To Keep Staff & Clients Safe

As salons and barbershops are reopening, many shop owners face new health and safety concerns from their staff and clients, as well as mounting overhead costs for how to pay for it all. That’s why Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) spoke with BTC’s Editorial Director Lauren Rees to explain how he’s handling Canada’s sanitation and PPE guidelines for his four Vancouver-area barbershops and how to use retail to keep your revenue up. 
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HOW HAIRSTYLISTS CAN EARN 50% COMMISSION RIGHT NOW

HOW HAIRSTYLISTS CAN EARN 50% COMMISSION RIGHT NOW

With coronavirus concerns forcing salons and barbershops to close, Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) knew he had to do something. That’s why Matty started an affiliate program for salons and shops to sell product to clients via the Victory Barber & Brand™ website—and earn 50% commission.
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