Victory Barber



Note: Stockist Cases are now sold in denominations of 6 or 12. We are no longer carrying Stockist single units.

A gravity-defying texture paste with a woodsy fragrance and an extra-dry finish. Ideal for creating perfectly disheveled hairstyles that look effortlessly cool.

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Medium hold / Matte finish


Revolutionary oil-free formula that feels weightless and stays matte.

How To Use

Layer it on and re-apply Super-Dry for added texture and control without the extra weight.

For optimal results, work a fingerful between your palms until soft, apply to blow-dried hair.

Smells Like

A log cabin

Customer Reviews

Based on 82 reviews
Miguel Rodriguez (New York, US)
Victory wash

My beard feels great after I started using it. Awesome product, will recommend it & will buy it again.

Mike (Alexandria, US)
Awful scent

Tried it once. Scent did not work for me. Reminds me of Pine-Sol.

Jon F. (Racine, US)
Fantastic Product!!

I purchased this from my stylist at Groom for Men, Milwaukee, Wisconsin a month ago on her recommendation. This product is fantastic!! I have used both Crew Fiber and Kevin Murphy Gritty Business (now discontinued) for the last decade before purchasing this a month ago. Fiber the most during that time frame. I have thick, course blond hair. Fiber and Gritty Business always darkened it and made it look somewhat oily. This product is easier to work with, doesn't darken my hair or make it look oily, smells better, and washes out just as easily. Highly Recommended!!!!

Garrett Estrada (San Ramon, US)
Best Matte Clay!

This clay is SO GOOD! No shine, , great texture, medium hold. Really helps thicken up fine hair.

Chris M (Woodland Hills, US)
Super-Dry is the s#&t

I hate the greasy or waxy feeling or the overly perfumy smell of most hair products. Super-Dry has great hold, low profile matte finish and my girl never hesitates to run her fingers through my hair anymore because of how "natural" it feels. A little bit of wet hands is all it takes to touch up the style. Smell is not at all overpowering. Just smells clean and sharp.

Frequently Asked Questions

What is Super-Dry hair paste?

Victory Brand Super-Dry is an oil-free texture paste with a matte finish and a medium hold. It creates more natural-feeling separation in the hair while still providing strong control and maintaining volume.

When should I use Super-Dry hair paste?

Use Super-Dry in any hair type to create effortless-looking texture in the hair or to create added volume and control to a blow-dry. It’s an ideal choice for people who want to style their hair with a more natural or matte finish. Don’t want to look all day like you just got out of the shower? Victory Brand Super-Dry is made for you.

How do I apply Super-Dry hair paste?

Apply a fingerful of Victory Brand Super-Dry to blow-dried hair using your fingertips to create a highly texturized look.

To create additional volume and a natural finish, apply a small amount of Super-Dry to damp hair and blow-dry it in using a vent brush, round brush or even just your fingertips.

Problem & Solution

Most hair pastes contain oils that can quickly weigh the hair down and build up over time. Victory Brand Super-Dry has an oil-free formulation that maintains volume and texture all day long without weighing the hair down.

Super-Dry is ideal for fine hair! While sticky, oily pastes tend to clump fine hairs together, making the hair look even finer, the ultra matte finish of Victory Brand Super-Dry provides a slight thickening effect and helps control fine hair without making it look finer.

Is it water-soluble?

Victory Brand Super-Dry is a carnauba-based, oil-free formula. While it is not 100% percent water-soluble, it is incredibly easy to remove and does not weigh the hair down due to build-up.

Will it weigh my hair down?

Because of Victory Brand Super-Dry’s revolutionary oil-free formula, it will never weigh your hair down and is ideal for creating additional volume!

Can I use it in fine hair?

Victory Brand Super-Dry is the IDEAL product for fine hair as it doesn’t clump the hair together (which could make it appear even finer)! It is super concentrated, which means a little goes a long way.

Is it very sticky?

Because it doesn’t contain oil, Victory Brand Super-Dry feels soft and creamy when it is rubbed between the palms. This makes it easy to apply and leaves the hair touchable, not sticky.

Should I apply this wet or dry?

BOTH! Apply Victory Brand Super-Dry to dry hair to create a true matte effect with a big amount of hold and separation, or apply it to damp hair and blow-dry it in for a truly natural look. It’s great on curly hair, too—work it into curls and let them air-dry for a fantastic, frizz-free finish.