Victory Barber



Note: Stockist Cases are now sold in denominations of 6 or 12. We are no longer carrying Stockist single units.

A gravity-defying texture paste with a woodsy fragrance and an extra-dry finish. Ideal for creating perfectly disheveled hairstyles that look effortlessly cool.

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Medium hold / Matte finish


Revolutionary oil-free formula that feels weightless and stays matte.

How To Use

Layer it on and re-apply Super-Dry for added texture and control without the extra weight.

For optimal results, work a fingerful between your palms until soft, apply to blow-dried hair.

Smells Like

A log cabin

Customer Reviews

Based on 86 reviews
Matt Kerry (Cleveland, US)
Quick and easy

Super dry has a really light texture to it while putting it on, and then has a pretty firm hold when it dries. It’s the opposite of the claymore, where claymore is very sticky to put on, but leaves the hair feeling more natural after it dries. It’s so interesting. I take the super dry with me on travels, which is 25% of the time, because it’s quicker when styling.

I’ve really like the product a lot. I think I’ll be a long time user.

David Hunsberger (Darlington, US)
Great product!

Super Dry works great, I use it in my hair and beard. It has good hold without weighing it down!

Rachel Ritson (Decatur, US)
Super Dry

Can't keep it on the shelf!

Stephen (Austin, US)
What I’ve been looking for

I have medium length hair like Bradley Cooper’s when it’s on the long side. My hair is thick but slippery/falls in my face normally. But w Super Dry I let it air dry, then flip my head over, and rub maybe a half dime size amt into my ends, flip it back, push everything into place and it’s *chef’s kiss* - and since it’s oil free I can go 4-5 days w/o washing. It’s a game changer for me.

Mark Flint (Yuma, US)

Super Dry is super cool!!
I have tried many many different hair products. Victory products have been the best by far to this point. And the Super Dry is my all time favorite today. I love the "put together" yet edgy look the product gives. It's dapper with an attitude. It's like you fixed your hair and could care less what anybody else thinks. It's all attitude. I love the hold. Super texture and an all around great product!

Frequently Asked Questions

What is Super-Dry hair paste?

Victory Brand Super-Dry is an oil-free texture paste with a matte finish and a medium hold. It creates more natural-feeling separation in the hair while still providing strong control and maintaining volume.

When should I use Super-Dry hair paste?

Use Super-Dry in any hair type to create effortless-looking texture in the hair or to create added volume and control to a blow-dry. It’s an ideal choice for people who want to style their hair with a more natural or matte finish. Don’t want to look all day like you just got out of the shower? Victory Brand Super-Dry is made for you.

How do I apply Super-Dry hair paste?

Apply a fingerful of Victory Brand Super-Dry to blow-dried hair using your fingertips to create a highly texturized look.

To create additional volume and a natural finish, apply a small amount of Super-Dry to damp hair and blow-dry it in using a vent brush, round brush or even just your fingertips.

Problem & Solution

Most hair pastes contain oils that can quickly weigh the hair down and build up over time. Victory Brand Super-Dry has an oil-free formulation that maintains volume and texture all day long without weighing the hair down.

Super-Dry is ideal for fine hair! While sticky, oily pastes tend to clump fine hairs together, making the hair look even finer, the ultra matte finish of Victory Brand Super-Dry provides a slight thickening effect and helps control fine hair without making it look finer.

Is it water-soluble?

Victory Brand Super-Dry is a carnauba-based, oil-free formula. While it is not 100% percent water-soluble, it is incredibly easy to remove and does not weigh the hair down due to build-up.

Will it weigh my hair down?

Because of Victory Brand Super-Dry’s revolutionary oil-free formula, it will never weigh your hair down and is ideal for creating additional volume!

Can I use it in fine hair?

Victory Brand Super-Dry is the IDEAL product for fine hair as it doesn’t clump the hair together (which could make it appear even finer)! It is super concentrated, which means a little goes a long way.

Is it very sticky?

Because it doesn’t contain oil, Victory Brand Super-Dry feels soft and creamy when it is rubbed between the palms. This makes it easy to apply and leaves the hair touchable, not sticky.

Should I apply this wet or dry?

BOTH! Apply Victory Brand Super-Dry to dry hair to create a true matte effect with a big amount of hold and separation, or apply it to damp hair and blow-dry it in for a truly natural look. It’s great on curly hair, too—work it into curls and let them air-dry for a fantastic, frizz-free finish.