Victory Barber



A gravity-defying texture paste with a woodsy fragrance and an extra-dry finish. Ideal for creating perfectly disheveled hairstyles that look effortlessly cool.

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Medium hold / Matte finish


Revolutionary oil-free formula that feels weightless and stays matte.

How To Use

Layer it on and re-apply Super-Dry for added texture and control without the extra weight.

For optimal results, work a fingerful between your palms until soft, apply to blow-dried hair.

Smells Like

A log cabin

Frequently Asked Questions

What is Super-Dry hair paste?

Victory Brand Super-Dry is an oil-free texture paste with a matte finish and a medium hold. It creates more natural-feeling separation in the hair while still providing strong control and maintaining volume.

When should I use Super-Dry hair paste?

Use Super-Dry in any hair type to create effortless-looking texture in the hair or to create added volume and control to a blow-dry. It’s an ideal choice for people who want to style their hair with a more natural or matte finish. Don’t want to look all day like you just got out of the shower? Victory Brand Super-Dry is made for you.

How do I apply Super-Dry hair paste?

Apply a fingerful of Victory Brand Super-Dry to blow-dried hair using your fingertips to create a highly texturized look.

To create additional volume and a natural finish, apply a small amount of Super-Dry to damp hair and blow-dry it in using a vent brush, round brush or even just your fingertips.

Problem & Solution

Most hair pastes contain oils that can quickly weigh the hair down and build up over time. Victory Brand Super-Dry has an oil-free formulation that maintains volume and texture all day long without weighing the hair down.

Super-Dry is ideal for fine hair! While sticky, oily pastes tend to clump fine hairs together, making the hair look even finer, the ultra matte finish of Victory Brand Super-Dry provides a slight thickening effect and helps control fine hair without making it look finer.

Is it water-soluble?

Victory Brand Super-Dry is a carnauba-based, oil-free formula. While it is not 100% percent water-soluble, it is incredibly easy to remove and does not weigh the hair down due to build-up.

Will it weigh my hair down?

Because of Victory Brand Super-Dry’s revolutionary oil-free formula, it will never weigh your hair down and is ideal for creating additional volume!

Can I use it in fine hair?

Victory Brand Super-Dry is the IDEAL product for fine hair as it doesn’t clump the hair together (which could make it appear even finer)! It is super concentrated, which means a little goes a long way.

Is it very sticky?

Because it doesn’t contain oil, Victory Brand Super-Dry feels soft and creamy when it is rubbed between the palms. This makes it easy to apply and leaves the hair touchable, not sticky.

Should I apply this wet or dry?

BOTH! Apply Victory Brand Super-Dry to dry hair to create a true matte effect with a big amount of hold and separation, or apply it to damp hair and blow-dry it in for a truly natural look. It’s great on curly hair, too—work it into curls and let them air-dry for a fantastic, frizz-free finish.

Customer Reviews

Based on 22 reviews
Best product I’ve tried

I love super dry. I have very thick hair and I’ve been using super dry applied to damp hair with a variety of hairstyles. Something about the oil free formula is just the best for texture and hold and doesn’t weigh hair down. My only beef, and I hope y’all are reading this at victory, is that I want to buy MORE OF IT AT A TIME. Can’t you make a larger packaging size so I can buy in bulk? I have long hair and go through a ton of this stuff and honestly at this rate I may have to try and find something a little easier on the wallet...

Otherwise it’s the best shit out there and I’ve tried a Bunch.

Matty, where were you in the 80s?

I mean I used mousse in the 80s. If I had had Victory, high school would have sucked so much less. I LOVE SUPER-DRY. So easy to use and style. NOTHING else is half as good. And apparently, since mousee in the 80s I have tried everything. Thanks, Matty, for keeping us guys handsome!

Super-Dry and awesome

This is becoming one of my most favorite go to products for pomps and others. Leaves a natural look with a great hold. If you cocktail this with the primer spray and a blow dryer then your cuts will look so much better by spending a few mins to try and teach your client how to style at home and you will see a completely new and confident person that feels good walking out rather than how he felt coming in. Best thing about barber and fostering those relationships to build your customer base by engaging more when it comes to product and styling. After that you will have a client that will still go home look in the mirror and say ‘damn I’m looking fresh, my barber hooked it up! Being able to style with the product you sell will also increase your revenue and talk to your clients about how to style like you did and which product works best which is a perfect point to be at be not only do you look like a knowledgeable barber but it will help you show that you’re a professional and have the know how to choose the right product for the right look.
I would compare closely to ADH Dry pomade but it has a different smell and seems to have a much more natural look than the ADH.
All in all, loves this and the primer and hoping to get the chance to sell it to my clients instead of falling them to go online. Thanks, Matty. You’re a great guy, amazing teacher, and I envy what you get to do. With some more time we’ll see if I’d still be behind the chair, opening up the first traditional barber school in CT, become a social media influencer, or even just start working on branding myself to sell my own merch/products which is something I’m dying to learn how to do myself so I can make pomades, mattes, beard, etc...I find the process of making these products are hard af but super fascinating! 😄. Time for bed. Super-Dry and primer spray have been my favorites thus far that I’ve tried.

Hey, It Works for Me Too

My hair cutter, who styles men's and women's hair, said this product has the best hold for my fine hair so I tried it. Hair is not greasy and clumped together with Victory Super Dry. It is the only product I use on my hair and now I have a place to go to buy good, workable products for the men on my gift list.

One and at the office and one at home! Love it.

This is the first time I've used a hair product and I haven't looked back. Love this stuff. I have one at the office and one at home. It's really easy to apply and keeps my hair where it needs to be without being too greasy or sticky. Keeps my hair looking super natural.