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Men’s Grooming: 4 Steps For Giving Clients A Complete Transformation


Picture this: Your male client that has been growing their hair long since before quarantine comes in and they say it: They are ready to chop it off. What do you do? What style do you suggest? HOW do you teach them to style at home? We reached out to two of our Stockist partners that have recently given their clients some major transformations and they are sharing their advice. Scroll down for everything you (and your male clients) need to know—from consultation to at-home styling tips. 

1. Build Confidence With Consultation

San Diego-based barber Travis Mitchell (@traviscutsyou) takes time during his consultation to make sure his client is confident about making a change. He always gets the details not just about their grooming regime, and their lifestyle, so he can suggest a look that will work for them everyday. 

Check out his go-to consultation questions:

  • “What is your styling routine now and are you comfortable changing it up for your new look?” Are they comfortable using a blow-dryer?
  • “What products are you comfortable using daily?”
  • “What is your job? What kind of music do you like?” Find out what their vibe is! 

2. Suggest Styles That The Client Will Be Comfortable With 

For Travis, it’s about making the client new and improved—not completely different. “My goal is to enhance someone's look while not taking them out of their comfort zone,” Travis explains.

Phoenix-based barber Ray DeCandia (@sailingbarber) recommends styles that still require a bit of length. “A long trim pompadour or a loose executive contour. Styles with sides they can comb is a good way to put their minds at ease about a shorter style,” he explains. If they are comfortable with this style, they might be willing to make bolder choices at their next appointment. 

Ray Shared His Client's Transformation In The Post Below! 

3. Don't Go Overboard With Styling Products

Travis chooses styling products that complement both the cut and his client's hair type, so he can use just one or maybe two products to finish a whole look, which is achievable for his client to recreate.

For example, Travis prepped the client below with Victory Barber & Brand™ PRIMER before blow drying. “My client’s hair is on the finer side, so I use the PRIMER to get some grit and texture into the hair so the style doesn’t fall flat,” he explains. 

He finishes the style with the Victory CLAYMORE because it has a strong hold but is still movable. “It doesn’t leave a sticky residue, so clients can comb through their hair easily. Which is perfect for shorter shapes that have length and movement at the top,” he adds. 

Travis Shared His Client's Transformation In The Post Below!

4. Teach Clients How To Style Their Hair At Home

Once the client leaves your chair, they become a walking billboard for your business. So teaching them how to style at home is not just important for them, but it could also boost your clientele. To make teaching styling easier at home, Travis suggests a step-by-step approach and explain the importance for each. 

Ray and Travis share their at-home styling tips below:

  • Be realistic about blow-drying. “Explain that their hair isn’t going to naturally fall into their new style,” Travis explains. So explain your technique. “If you're blow-drying with or against the growth pattern of the hair, that is important for them to know,” he adds.
  • Teach them how to use a brush to create movement and volume BEFORE adding product. Explain the importance of creating a foundation before over-manipulating with products. 
  • Avoid product overload (remember the days of super-gelled fringes?!) by teaching your client to apply product starting in the back first, then working towards the front. “Guys have a tendency to load product in the front, and then it isn’t evenly distributed throughout. So the style has a super strong hold in the front with almost none in the back,” Ray explains.